▶ Johnnie Walker – The Man Who Walked Around The World
Johnnie Walker whiskey maker switches to paper bottles
Johnnie Walker to Launch Eco-Friendly Paper Bottles Starting Next Year.
At the beginning of the week British company Diageo, which owns the brand, announced the development of a paper bottle made from sustainable wood. Plastic-free packaging is expected to hit the market as early as winter 2021.
«The bottle is made from sustainable cellulose to meet food safety standards and will be fully recyclable», – reported the press service of the company.
The bottle was developed in partnership with Pilot Lite. The project for the production of innovative packaging, also works with brands such as Unilever and PepsiCo.
Paper packaging for drinks has become very relevant lately as manufacturers seek to limit the use of plastic. Diageo is committed to reduce your dependence on plastic, get rid of plastic rings on Guinness cans, and increase the recyclability of your bottles. The company says the paper bottle will help achieve the Sustainable Development Goal set by the United Nations.
At the end of last year, the Danish beer company Carlsberg presented prototypes wood fiber bottles for your beer. Pernod Ricard, which owns the Absolut brand and L&# 39; Oreal are also working on similar projects.
In November, Heineken U. K. stated that get rid of plastic by 2021.